Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

★★★★★ 5.0 31 reviews

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Management number 233404607 Release Date 2026/06/27 List Price US$10.76 Model Number 233404607
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Read more

ASIN B00E9BJIX6
XRay Not Enabled
ISBN13 978-1137349101
Edition 2013th
Language English
File size 796 KB
Page Flip Enabled
Publisher Palgrave Macmillan
Word Wise Enabled
Print length 196 pages
Accessibility Learn more
Screen Reader Supported
Publication date July 30, 2013
Enhanced typesetting Enabled

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